January 17, 2018


6 sheet – baby in box

We’ve kicked off the New Year with an outdoor, radio and social media campaign to ensure Simply Fertility is ‘top of mind’ for people seeking fertility treatment.

The media has been planned to introduce our new clinic to local people and the London commuter who may be looking for help to start a family.  Four key commuter stations across Essex, including Chelmsford, Shenfield, Bishop Stortford and Colchester feature large 48 sheets (billboards) and smaller six sheet panels on the London and out-bound platforms.

Running alongside the outdoor media is a four week radio campaign on Heart Essex, with 30-second spot times during peak drive times.

Sarah Walt, Centre Manager, says:  “It’s so exciting to see our billboards at railway stations across Essex and we’re also showcasing our adverts on the back of buses in Chelmsford and Colchester.

“The radio adverts highlight the convenience of IVF treatment at our clinic, where we offer one-to-one appointments outside of office hours for the convenience of patients.

“For those wishing to find out more about fertility services, we invite them to book a free consultation with a specialist from our award winning team. We also hold two open evenings a month where a warm welcome awaits, with our specialists on hand to answer any questions,” Sarah adds.

This is the third phase of the Simply Fertility campaign, which was launched in May 2017 to coincide with the opening of the new clinic.  It’s been a great first year; the creative has been refreshed to celebrate two key successes – the arrival of a new baby every four hours as part of The Fertility Partnership, the largest providers of IVF in the UK, and an Essex Business Excellence Award for Excellence in Innovation and Technology.