Everything we do is driven by quality, and our desire to continually improve our techniques to give you the best chance of success.  We have to work within a stringent set of standards laid down by our regulator, the Human Fertilisation and Embryology Authority (HFEA).

Simply Fertility has a comprehensive quality assurance system which has been accredited by the HFEA.

Our quality management system ensures that the care we provide is of a consistently high standard. We carry out frequent internal audits to evaluate our service and identify areas for improvement.  The quality assurance system is robust with regular inspections from the HFEA to make sure of regulatory compliance.

In addition to this Simply Fertility is part of the UK National External Quality Assurance Scheme (UK NEQAS) for Semen Analysis

Since 1969, UK NEQAS has been providing a comprehensive world-wide service that enables laboratories to fulfil quality goals and facilitate optimal patient care. The scheme is designed to assess scientists who perform semen and embryo assessment to ensure they are performing adequately.